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Do you have the time?
Are you tracking your customer's entire journey?
Do you know what to track?
Do you know what to track?
Are you tracking your customer's entire journey?
Do you know what to track?
Are you tracking your customer's entire journey?
Are you tracking your customer's entire journey?
Are you tracking your customer's entire journey?
Discover the Power of Marketing with Melissa Plant
Search marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.
Visualize the last time you searched for something using a search engine. The text you typed into that small search box is called your “search query,” which then directs you to a page similar to the image below. This page is known as a SERP, or Search Engine Results Page. The higher you rank on the SERPs, the more traffic you’ll get to your website. But the question is: How does Google determine who gets these top placements?
This is where search marketing comes into play.
Why Search Marketing:
of people click on Google ads when looking to buy an item online.
of consumers turn to search engines when looking for a local business.
of adults in the US use smartphones and tablets
to search for local services.
How do we compare?
LOCALiQ
Agencies
Agencies
• Optimization technology + large breadth of publishers
• Expert Search Analysts
• Immediate results for your budget
• Custom reporting and marketing insights
Agencies
Agencies
Agencies
• Limited hours for your business
• Primary focus on Google AdWords
• Pre-packaged buckets of clicks at a flat rate
• Focus on CPC, not conversions
In-House
Do it Yourself
Do it Yourself
• May not be an expert in search
• Additional cost/time to manage paid search advertising across multiple search engines
• Costly to employ
• No transfer of knowledge when they leave
Do it Yourself
Do it Yourself
Do it Yourself
• Expert in your business,
not in search marketing
• Difficult to keep up with search engine changes
• Futile to try to manage across so many search engines and directories
Contact:
Melissa Plant
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